Languages & Cultural Blog



March 12, 2017

Negotiation is part of our daily lives. From the vegetable vendor at the local market to the CEO of a fortune 500 company, everyone needs to negotiate to get what they want, or what they deserve.

Negotiation is an art and a skill. While it might come naturally to some, it is often an acquired trait that often requires years of practice.

Read on to find out how you can be an extraordinary negotiator.


March 6, 2017

If you’re reading this blog, it must mean you are intrigued by the Russian language. You might be attracted by the beauty of the language, the melody of its sound or be simply an aspiring linguist looking for a challenge.

Whatever your reasons might be, this blog is bound to surprise you with a few facts about the wonderful Russian language that we bet you didn't know!

Read on to find out more.

Sue Brett

The Russian Federation has over 150 million people, and covers an area of greater than 6,592,800 square miles. No wonder that Russia is a country of cultural contradictions. Now add to this a very noticeable generational gap, which is reflected in the business world.

Learn Russian Business Etiquette; here's what you need to know to do business successfully in Russia.

Sue Brett

February 28, 2017

What is concierge learning? When I talk to our clients about 'concierge content' across platforms, I'm not talking about courses for concierge staff in hotels, but for sure the overall concept is the same. Recommendations based on a personalized, conversational experience.

Hotels deliver this through knowledgeable staff that also double as tour guides, whereas for edTech, it’s all about user experience through smart search, xAPI and bot capabilities.

Sue Brett

February 21, 2017

People communicate with people and not companies, and these days business is an international affair.

Clients and suppliers are often spread out throughout around the globe. The linguistic complexities involved are magnified when the company has branch offices and subsidiaries in different countries, with employees speaking a range of languages. Smooth and effective communication can quickly become compromised. We all know how emails can morph into something very different to the reader; now add the extra language difference overlay to that, and suddenly, it's like Chinese Whispers, where the final output has changed radically.

It's for this reason that any organizational structure or corporate culture must have a clear business language strategy.


February 6, 2017

We have all, at some point, come across terms such as IQ (Intelligence Quotient) and EQ (Emotional Quotient). While IQ is used to assess the cognitive ability of a person, the EQ tests are used to identify a person’s ability to recognize and relate to emotions exhibited by others and themselves. A new metric for measuring human capability has now been introduced, known as Cultural Intelligence or CQ.

Sue Brett

February 4, 2017

Whether we want to or not, most of us have to write, and in most cases we write e-mails, reports, reviews or memos that have to be written in a professional capacity. Good writing is the report that gets action and the letter that says what a phone call can’t. Find out where better writing can take you...

In business writing, the language is solid, the point of view is clear and the ideas are well expressed.  It can be hard work, and even good writers can be discouraged, therefore it helps to have the know-how.  Here's how to get motivated.


January 29, 2017

India is the 7th largest economy in the world in terms of the Gross Domestic Product (GDP). India has also overtaken China to be the fastest growing large economy. India is facing exciting times in economic growth and has a hospitable business environment. Being a country with 22 official languages spread across its various states, overseas businesses eager to enter the Indian market are usually at a disadvantage due to the language barrier.

Sue Brett

January 8, 2017

In a globalized economy, language training is no longer a “great if there is spare budget” but an essential component of corporate success.

  • 72.4% of global consumers are more likely to buy a product with information in their own language 
  • 56.2% of global consumers say the ability to obtain information in their own language is more important than price.

Tying in language training to your company’s strategic goals improves customer service, enhances health and safety in the workplace, facilitates the entry of new markets and delivers communication at the international level required by today’s global marketplace.

According to Eton Institute’s Language Development in the Workforce Survey, 89% of their clients stated that multilingual employees add value to the workforce and 88% stated that recruiting team members with language skills is important to their organization.

Building a successful language training strategy is a commitment justifying the investment and should start with an honest review of where we are and where do we need to be?


January 5, 2017

More and more businesses are developing into multinational firms, and acquiring the skill of a foreign language could result in better career opportunities for the employee as well as higher productivity for the organization.  While it is widely accepted and encouraged to have a multilingual workplace today, some industries must be more proactive than others.

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