If we look back over the last decade and think of one thing that has affected how we live as a whole from a tech perspective, the rapid development in smartphone technology would certainly be up there. However, the impact of social media, hand in hand with the smartphone (literally), knocks this out of the park.
Employers and potential employees interact on LinkedIn and other job posting websites. Families connect through Facebook, Twitter, Snapchats (even they are in just the same room!). According to ‘We Are Social’, a social/media think tank, there are over 1 billion interactive phone-based social media accounts recorded worldwide and 1 million more accounts are created every day. It’s not going to stop anytime sooner.
This is why companies use social media as an advantage to get more customers, leveraging on their marketing and profitability. But, there is always a platform that fits a business better than the other social page – different strokes for different folks.
B2C retail brands have already taken advantage of the mass marketing potential of social media. Evangelists read everything you post; they like, retweet and share, and they will naturally attract more people to their fave brand, building brand recognition with total strangers, who might otherwise have never had a touch point with your brand. Facebook and Twitter are almost custom-made for reaching large numbers of individuals at once, making them ideal for retail companies.
Which Social Media Platform is Best for Which Industry?
1. Human Resource Management
Getting the right person for a job is usually tricky unless you use the right means. LinkedIn is a social media platform that connects employers and employees. As a job seeker, you are required to have as many connections as possible. These connections may help you get a job through the referrals or recommendations they write about you. As an employer, your product is the vacant jobs and LinkedIn gives you a pool of people who seek for them.
LinkedIn uses a professional tone because it is employment-oriented. It is about building your professional image and as a user, you cannot afford to post something that looks too casual or nonchalant. This explains why its subscribers are limited compared to Facebook.
2. Hospitality and Healthcare
The best social media platform for hospitality and healthcare sectors is Facebook. Any business needs to publicize products and services to as many people as possible. Facebook is the best marketing tool for the two fields. You can post a combination of text and images or text and videos. ReelSEO reported Facebook users uploaded over 4 million videos in 2016, which generated over a total of 150 billion views. According to The Drum, in 2015 Facebook influenced 52 % of consumer shopping. This was a boost to 2014’s 36 %.
Social media platforms are only useful if companies engage with consumers often. Instant feedback makes consumers feel important thus winning their loyalty. It is clear that there is no need of having accounts on all the platforms. It is smart and necessary that businesses choose a platform that best fits your business.
3. Event Planning and Entertainment
Anyone in event planning business is aware of the power of Instagram. Event planning is synonymous to an extravagant visual so photos and videos are the way to go. Its reach to young audiences, including young professionals, are well-established.
As an event planner, you promote the name of your business by posting as many photos and videos as possible, but in a strategic way. According to Hubspot, using images whether still or moving stands a chance of getting the artwork shared 40 times more compared to posting a text or any other types of content. That is why you should maximize Instagram to attract clients, because the game is all about visuals.
Entertainment is a lucrative industry that involves movies and recording businesses. The product of the entertainment industry is content that keeps people glued to their screens. The target market of the industry is mostly young people.
YouTube provides a platform for users to upload and download videos. For instance, as an entertainment establishment, you can upload songs, videos, and movies. That is why the best social media for any entertainment businesses is YouTube. According to ReelSEO, YouTube had 40 billion views for branded material in 2015.
4. The News Industry
Social media have revolutionized news businesses, be it newspapers, television or radio. Today, it is not enough to listen to news on the radio, write in a newspaper or host a show in the television. The loyalty of social media audiences to news professionals increases day by day. However, not all social media platforms fit all news enterprises.
Twitter is the best type of social media for any news establishment. News is the main product for this business. It targets the youth and professionals who need to know what is happening in the world – real time. The features ingrained in Twitter make it easy for news people to communicate to audiences: reply, mention and retweet. For instance, Twitter restricts the length of posts to only 140 characters including spaces, which is ideal for news – short, sweet and concise. Besides, Twitter has a feature that determines what is trending. News media companies can generate their own breaking news in just one click of a button.
Learn more about Marketing with Social Media and Building a Brand on Social Media. Plus check out our blog: How to Successfully Build Your Brand on Social Media.